With dozens of gel polish brands on the market, it's easy for salon owners to feel overwhelmed. Instead of picking based on price alone, here's how the industry's most respected brands stack up by category.
Best Overall / Benchmark for Wear — CND Shellac
CND Shellac was the original soak-off gel, and it's still the standard other brands are measured against. Its thin, flexible formula is engineered to last around two weeks without chipping.
Easiest to Learn / Most Requested by Clients — OPI & Gelish
OPI is the brand clients ask for by name — many will pay extra just to see the iconic bottle. Gelish is a favorite among technicians for its forgiving, predictable formula, making it one of the easiest brands to train new staff on.
Best Value for High-Volume Salons — DND
DND remains the go-to for busy salons that need consistent color payoff and reliable wear without the premium price tag — often called the "volume king" for high-traffic shops.
Best for Luxury Positioning — Chaun Legend
For salons building a premium, editorial brand image, Chaun Legend is consistently named alongside OPI as a top choice for high-end service menus.
Best for Profit Margins — Lavis
Lavis is known for strong 3-4 week retention and pricing that gives salons healthier margins per bottle.
Best HEMA-Free Option — Madam Glam
With more clients asking about HEMA sensitivity in 2026, Madam Glam has built a reputation as a reliable HEMA-free alternative without sacrificing performance.
Whatever mix you choose, the brands above represent where the industry consensus actually lands in 2026 — not just what's easiest to stock. [We carry CND, DND, and Chaun Legend wholesale] — shop the collection here.